Burger King is the second-largest fast food chain in the world, with over 15,000 restaurants in more than 100 countries and an average of 11 million customers every day. The action was intended to advertise BK Express, the chain’s system that allows ordering online using the Burger King app. To achieve this, a special feature was needed within the app.
skills: Production / Project Management
No one could predict something like the COVID-19 pandemic. And if you are the largest ComicCons in the world that was worst that any “Ice Bucket Challenge” ever created. With only two months before the event, Vetor Zero was called to work on a 3D WebGL-based main page to transform what was once physical into a digital experience and yet become the largest online event for that.
skills: Executive Production / Project Management
How to translate to the average consumer the amazing sensorial experience of a beer expert? Most experts can describe the taste of craft beer by associating physical taste and smell sensations, so we used the same technics to create 4 surrealist virtual tasting journeys, in a 5-month-long project in partnership with agency SUNO.
All in real-time 3D-render VR to be synced with the actual Baden Baden beer tasting. These were out for the first time during the lock-down period because of COVID-19, when all bars were closed, a much more sensible way to bring Baden Baden experience to its audience. It has not only been a very powerful training tool for Baden Baden’s salespeople, but it has been very successful with its end customers.
skills: Executive Production / Project Management
During the COVID-19 pandemic, the best place to launch the new Nike AirMax was not inside a store, it was on open air right at the sky. The Air Max Cloud was created by AKQA and produced by Vetor Lab as a quick escape from indoors, something each one of us kinda needed.
The user would go to a website using their smartphone and with artificial intelligence, the phone detects the sky and the Air Max Cloud appears as an augmented reality projection.
skills: Executive Production / Project Management
As my last official contribution to MIT community, I was invited to design the 2020’s Reality Hack logo a hackathon for XR enthusiast at the MIT Media Lab. just a little before COVID-19 hit us.
skills: Creative Concept
VW Brazil had to launch its new T-Cross and start pre-sales, along with other activities, but there was one little problem on the way: the factory wasn’t ready. So how to launch a Car without it to show. AR (augmented reality) was the solution! Testing new channels and emerging technologies was the only way to overcome the obstacle.
Today, AR demos for the vehicles became standard for VW Brazil, and it is also exported to other countries that sell the same models.
skills: Project Management / Customer Success / Inside Sales
"On-Premises" and "Off-Premises" POS (Point of Sales) materials for Miller Genuine Draft (Sab-Miller Brazil). These were all presented at Latin America Sab-Miller Convention in Argentina (2012). The mass produced took place in Brazil, Israel, India and China.
skills: Concept / 3D / Video / Code / Hardware
In March 2016, a friend of mine had this crazy idea of developing a campaign for an energy company from the Czech Republic. The company was executing an extensive program to incentivize people to make good use of energy in their daily lives . One simple example was maximizing the usage of office appliances . Imagine a kettle that Tweets to let anyone nearby know that the water has just finishing boiling, so no energy is wasted to reheat lukewarm water.
skills: Code / Hardware / Maker
In 2013, I co-founded the creative shop, ElectriQ, with my partner Paulo Equi. We were focused on enhancing the consumer experience by using cutting-edge technology at the Point-of-Purchase. Paulo and I had spent many years in the advertising industry, and we’d become tired of having great ideas, but coming up to roadblocks when we couldn’t find the right partners to execute upon our ideas. So, our shop consisted of one designer and one developer mashing up hardware, software, and compelling ideas for clients hungry for innovation.
Learn more about EletriQ here.
skills: Creative Concept / Service / CRM / Marketing / Team Management / Finance / 3D / Quartz Composer / Video / Code / Hardware / Maker / ... pretty much anything needed
Festagram is a service created by EletriQ to boost Instagram® posts during events. Event goers are encouraged to share their moments on Instagram to receive prints of their photos to take home, and the event host sees an uptick in usage of the event hashtag, which helps promote the event itself on social media. The whole process takes less than 30 seconds after a photo is posted. The Festagram has been made available at over 1.000 events across Brazil.
skills: Concept / Service / Marketing / Management / 3D / Quartz Composer / Video / Code / Hardware / Maker
The MIT Hacking Arts is a 2-day event that brings together a series of panel discussions, a tech expo and a hackathon in a multi-school lead initiative. This is where technology and entrepreneurship meet creative arts in its many forms. It first started with students from the MIT Sloan School of Management and for the 3rd edition it was time to rethink the brand bringing it closer to a professional look and feel.
This was my first design "work" for MIT.
skills: Concept / 3D / Final Art / Leadership / Marketing
VR@MIT is an exciting new initiative to support entrepreneurship and community in virtual and augmented realities at MIT. They are the ones working to bring together tech titans, creatives and VR enthusiasts and practitioners to help shape the future of virtual/mixed/augmented realities.
I had the pleasure of designing their logo and helping to set the visual communication's guidelines for this amazing initiative.
skills: Concept / 3D / Final Art
For the 4th edition in 2016 I was the Co-Director with another MIT Student. We were responsible for coordenate a team of 40+ people between students from MIT and others schools and some young professionals fomr Boston area.
skills: Concept / 3D / Final Art / Leadership / Marketing
While working at EletriQ I had a simple idea to create hub stations for public spaces in the city that could be used for charging portable devices and give free access to high-speed data. All this, sponsored at first by the Sao Paulo's Development Bureal (ADESAMPA) and later on by private companies interested in investing in certain communities.
skills: Concept / Product Design / Marketing Plan / Production / 3D / Code / Hardware / Maker
Volkswagen Talentos is a annual award ceremony that conclude the year-long incentive program for VW employees to come-up with improvements on their departments around the assembly plans in the country.
To make it even more interesting that year we decide to ask some of the employees to add performances of their own, pretty much like the "America's Got Talent", without the judges in the end. The message was clear: Innovation only comes with creativity and you can't limit yourself to have amazing ideas only from "9 to 5".
skills: Concept / Art Direction / Final Art / Event Planning
In 2011 Brazil was facing very optimistic momentum that didn't look like it was going to end anytime soon. I was working at Banco de Eventos and the agency was picked to be one of the first ones in the country to start working on the FIFA World Cup projects for 2014. Because of the importance of a Soccer World Cup in Brazil the agency decide to have a dedicated structure just for FIFA. I've been always really detail focused and organised with work so they let me lead the creative team in the unity. The results were awesome not only for the cliente (FIFA) but also because we had direct contact with all the sponsors on FWC2014 we were able to create new commercial relationships and convert them into clients too.
skills: Leadership / Team Management / Final-Art / Event Planning
What make you choose one specific car and not the other one may be the design, the engine, all the safety features... But what makes you keep-up with the same brand on your next purchase is one thing: The experience you had. So the best way to retain your costumer and get the feedbacks to always improve is to keep your after-sales team running smooth and focused.
The idea was to bring all major VW suppliers and dealership owner together on a weekend of workshops and negotiations to "Fight for Costumers". The boxing fight theme was used all around the location to fuel their motivation on fighting back against the competition of other brands.
skills: Concept / Design / 3D / Final-Art / Production / Video
Crocs are very popular, specially during the summer. The "Crocs' Summer HQ" worked as a platform for Crocs' brand activation camapin during the summer of 2012 (Sao Paulo and Rio de Janeiro). Crocs was also sponsoring the State Wakeboard Championship that year and they needed materials that were durable, easy to transport and stack that the could use all summer. I came up with a set of tents, benches and signs all made with renewable materials that were able to stand-out even on the most densely populated beaches.
skills: Concept / Product Design / Production / 3D / Event Planning
Even before joining the Grupo Pão de Açucar (2009), Casas Bahia was already the biggest retail chain in Brazil with over 500 stores.
Besides these facts, between 2003~2009 they started having a seasonal mega-store for christmas called Super Casas Bahia. It was the biggest seasonal store in the world at the time attending over 2 million consumers during the holiday season.
I had the opportunity to work on the creative team in 2008, at the São Paulo and Rio de Janeiro locations and participate on the creative planning for 2009 and 2010. The last year, the store was cancelled due the fusion with Grupo Pão de Açucar and restructure of business.
As of March 2016, the company has 745 stores in the country.
skills: Concept / Final Art / Retail / Event Planning / Brand Activation /
Participating on a rally race is one of the most extremes sports that I have been in. You drive a 4WD car at high-speed on a bumpy "road" against the clock. To make sure that everybody is as safe as possible and you go back home with amazing stories not enjuries, you need the best team organising everything.
Rallymakers is a company focused on racing sports in Brazil. The are responsible for 2 of 7 stages of the Brazilian Cross-Country Rally Championship. What first started as a re-brand job became one major client for all marketing material and internet.
If you would like to know more about Rallymakers visit its website here.
skills: Concept / Design / 3D / Final-Art / Production / Video
After doing some works for FIFA the Brazilian Olympic Committee (COB) got in touch with the agency I was working to get some ideas on how to explore the business ecosystem within the Summer Olympics of 2016.
We create a forum loaded with workshops and invited all the best specialist in sponsorship, engagement marketing and press to nourish the beginning of talks. I was responsible for creating and coordinating all visuals.
skills: Concept / Design / 3D / Team Management / Final-Art / Event Planning
In Brazil, Whirlpool owns some of the top brands on appliances. Two of them are the most common brands on almost any household: Brastemp and Consul. They both share some similarities but they are completely different when it comes to communication.
So they ask the agency I was working at the time to come up with a way to release 12 new products on the same event to media and retail but making sure all the guests would understand the differences between brands and line of products. It wasn't easy but not impossible! The solution was to create a village with stereotypes of consumers to make the understanding much easier.
skills: Concept / Design / 3D / Final-Art / Production
