Business card designs have always fascinated me. It's incredible how, at first glance, a tiny piece of paper can express so much personality for a brand. Because the company name was a mash-up of "Electric" + "IQ," we decided to produce our business cards with a special pigment (strontium aluminate) that absorbs UV light and glows in the dark for several hours thereafter. This first impression was enough to open many doors for our business.
In 2012, the facade of the Fiesp building in Paulista Ave became the first digital art gallery to open in Latin America. Although it has 26,000 led clusters installed, the electricity consumption per hour is only of 4.5 kva which is equivalent to a small family home. Since october 2014 the EletriQ is responsible for creating most of artistic videos for the Fiesp/Sesi-SP gallery.