Immersive Storytelling for brands

How to use new technologies such as AR and VR for marketing. What are the benefit and consequences for brands and why should we start thinking of it as a tool in the tool box. It happened on August 28th, 2019

ISAQUE CRISCUOLO - MEIO & MENSAGEM
LYARA OLIVEIRA - LABARTEMÍDIA ECA-USP
RIC LEBRE - VZ.LAB / VETOR ZERO
LUIZ GUSTAVO PACETE - MEIO&MENSAGEM (moderator)