We’ve created a 3D replica of the real tasting room at Baden Baden’s HQ and four different journeys to explain all the complexity of each craft beer: Cristal, Wtibier, Golden and IPA. This resulted in 6+ minutes of 4K, 360º, 6DOF VR experiences including binaural audio and voice over guided tour.
Selected influencers received at home a personalized VR headset and general clients could also experience from mobile 360º YouTube videos the same experience by scanning QR codes on the beer labels.
