Keeping if fresh: the ever evolving brand

Just like famous brands such as Coca-Cola, McDonald's, Apple I wanted to give Hacking Arts a playful personality, so the next generations to come could use this as an example on how to keep its essence but still change things around. I used all the really cool pictures of last year to make a colorful background and kept using the elements for supporting the mail brand. The result was even more inspiring setting the vibe for the weekend as we wanted.

Hacking Arts 2016 in numbers

Considering all: Team members, panelist, attendees, performers, exhibitors, hackers, sponsors... Hacking Arts 2016 touched over 1,200 individuals during those 3 days of event: Friday night VIP reception, Conference and Tech-Expo on Saturday and the Hackathon on Saturday night all the way to Sunday afternoon. 

Sponsorship and Partnership, the secret key to grow.

This was the first year Hacking Arts was happening without the kickstart fund we had from Jean-Jacques and Valeria Degroof and we had to create a team dedicated to find sponsors and partners. Thanks to a well structured strategy and lot and lots of networking we overgrown the last year's budget and created new relationships between MIT and other companies and schools with common interest in Arts and Technology. 

Press coverage

We reached all the goals for 2016 setting new standards not only for Hacking Arts but also to student run conferences and the reflection of the was the amazing press coverage we had. Click on the articles below to read/watch the articles.